Projects

AP Media Clients

SCRS

Website Redesign

CMS: Wordpress
Theme: Avada

SCRS is the largest national trade association for auto body shops. For the relaunch of their website, it was my responsibility to design and implement the frontend development of their 30 plus page site. The directive was for a clean site with minimal colors and large typography which would appeal to an audience with limited technical proficiency. The goal was to modernize and reorganize the site, improve user experience and increase conversions. Information on the site is split between public areas and members only areas with a seamless flow from one to the next.

It was also important to keep in mind that after launch, SCRS would continue with administration of the site. Any additions of new posts and page changes required a simple process which I supported with a white paper including detailed instructions.

Casey Construction

Website Redesign

CMS: Wordpress
Theme: Avada

Casey Construction offers floor leveling and drywall services, mostly concentrating on B2B business. They were looking for a website that was more of a portfolio of their projects than one that was set up with SEO and conversions in mind.

For this site, a colleague and I were responsible for writing and adding the content and building out the site with supplementary pages. I took charge of any further coding required. I then worked with the client to make final changes before the site went live. Although the client was not focused on SEO, it was important to us to build the site with SEO in mind by creating pages using keywords to target their main services. I also added tracking analytics so that should they want to look at the information in future, it was being collected.

Chandler's Collision Center

Website Build

CMS: Wordpress
Theme: Avada

Chandler’s is family owned and operated with most of their business coming from insurance claims. With basic industry certifications, the site is focused on being insurance friendly and a “local family” business.

Once the initial staging platform had been set up using the Avada construction template, it was my responsibility to design a site that Chandler's could use to attract new customers. Approximately 80% of customers look for body shops on a mobile device. The site had to be responsive with easy navigation. Each page has been developed around an industry key word with the intention of acting as a landing page. The form is placed on the page to capture conversions.

This site is still in development.

Website Creation - It's a Passion

It's like a puzzle, and who doesn't like to play games all day? Put me in front of a piece of code and tell me there's an error, I'll hunt it down.

Being able to put all the puzzle pieces together to form a beautiful, user friendly site that entices people to click and find out more - that's what I want to do for you.

Pro Services

Website Redesign, Adwords build, monthly services

CMS: Wordpress
Theme: Avada

Pro Services restores properties after a damaging event and provides general cleaning services. They service both B2C and B2B clients.

I rewrote the content for the site, which involved a lot of research as the services offered are wide and varied. Each service required their own page with targeted keywords. A T2 page was designed as a template which a colleague and myself then used to build out the rest of the pages.

The challenge is to find ways to increase their organic rankings as their competition are well-known, nation-wide businesses. I am continuing to build out the careers page and the client is using this page for backlinks to more authoritative sites like colleges looking for intern positions.

AP Tinting Carolina

SEO improvement to current site

CMS: Wordpress
Theme: Avada

This is another division of AP Corporation. The Carolina website is a duplicate of the Maryland site. The Maryland site had geotargeting used liberally across the site, within urls, keywords, snippets, content and images (tags, file names and within css coding). Approximately 400 pages (mostly gallery pages) needed to be updated for Carolina, including redirections where necessary. I mined through the site to find all locations and swap them out for the specific areas of North Carolina that needed targeting.

These changes resulted in the website jumping from the second page of the SERP’s to the second or third listing of the organic results on the first page.

LG Auto Body

Website Redesign, monthly services

CMS: Wordpress
Theme: Avada

LG Auto Body is a small, locally owned business with minimal certifications which relies heavily on insurance claims for new business.

I was responsible for designing the site structure, writing the content and then using it to build out the site (once the template had been created). This was the first site I worked on and so I needed to do a lot of research on the auto body industry, local SEO practices and website design strategies, along with help from my colleagues.

LG Auto have very good reviews on Google and Yelp and I designed the site around their reputation in the area. Using their new site and their Adwords campaign, LG Auto Body is on track to grow their business by 50% in the next year.

Capstone Project

Kia Ora USA Kiwis

Website Build

CMS: Wordpress
Theme: Vistaprint – uXL Themes – Avada

This is a personal project to help out an organization I’m a member of. Currently KOUSAK’s has a closed group page on Facebook with a membership of over 2,000 (growing at a rate of 10-20 each day) and multiple smaller local state groups around the country.

The leaders have two goals for the site: make it easier to find in the Google SERP's to grow membership and be a support platform for current members. Earlier this year I redesigned the site using a new host with the information that was on the old Vistaprint site. This gave the site a refreshed look with versatility to grow as we developed an approach to meet the goals. Over my last semester I will be completing the site with a new theme and building it out for my capstone project. Watch this space!

Website Creation - It's a Passion

It's like a puzzle, and who doesn't like to play games all day? Put me in front of a piece of code and tell me there's an error, I'll hunt it down.

Being able to put all the puzzle pieces together to form a beautiful, user friendly site that entices people to click and find out more - that's what I want to do for you.

This is just some of the work I've completed to help clients achieve their dreams. I would be an asset to any digital marketing company looking for an enthusiastic team member wanting to learn and grow.